I join your team to shape marketing strategy and steer execution from concept to global launch — turning market insights into faster adoption, competitive wins, and market share and profitability growth.
I don’t pretend to know it all. Curiosity, self-awareness, and the ability to learn fast define how I lead. I know where I shine and where to lean on experts, and I see that as the foundation of good leadership.
Skills can be taught; curiosity and humility can’t — and they are what enable me to adapt, grow, and turn expertise into measurable outcomes.
Built market access in highly cost-sensitive, tender-driven environments. Developed value cases that balanced technical performance with financial realities, enabling adoption where budgets were restrictive. Gained first-hand experience of distributor dynamics, navigating procurement processes, and strengthening customer trust through tailored solutions and after-sales support.
Supported the transformation of pathology from manual workflows to digital and automated solutions. Overcame early scepticism by framing clear workflows and use cases, showing how automation could improve efficiency and reliability. Enabled laboratories to take first steps toward digital adoption, while also driving confidence in automated systems that laid the foundation for scalable, future-ready pathology practices.
Laid the commercial foundation for BD’s entry into the pharma quality control space — a highly regulated but strategically attractive market. Built the first global strategy for automation by sizing opportunities, analysing competitor moves, and aligning with Annex 1 and FDA requirements. Partnered with top pharma manufacturers and CMOs to uncover unmet needs, turning their insights into business cases that shaped BD’s investment decisions and opened the door to a new recurring revenue stream.
Deliver global commercial impact for the market-leading automation portfolio. Influence financial decisions by shaping portfolio investment priorities, defining value-based pricing, and aligning commercial strategy to revenue optimisation. Partner with R&D and regions to lead end-to-end innovation launches — turning VOC and customer feedback into products, messaging, and tools that sustain a healthy funnel, accelerate adoption, and protect profitability.
Curiosity, Creativity, and Clarity — that’s how I create value.